A few time age I saw this new video in youtube describing a project where Toshiba published their cameras through sending a chair to space via a weather balloon. Adjusted were also Toshiba HD cameras who recorded this and sent picture to ground station.
Now… Why is this so exciting that videos circulated, a huge amount of money obviously were spent for this “task”, I don’t honestly know.
You can see various videos of this through this link here. I also read in the comments that a guy had performed this back in 2004. Haven’t heard of it yet here is the video of simonfaithfull, an artist. The bad thing is that the marketing guys in Toshiba claim that none has pull this stand before. Well, as another commenter mentioned in Internet we will find it.
Well, everyday we perceive many things around us and we have this impressions printed inside us. Originality and original creativity is one thing and difficult to find. Yet, somehow I have this idea that lately and especially online I see many “original” ideas on expensive productions who seem just as expensive productions of an idea already done and existed. For example this trend of short movies where the viewer “controls” the plot of the movie. At specific points of the movie through one of the most common techniques he is just invited to click on some place on the movie. By doing that another movie (pre filmed) is loaded and if he choose correctly the movie goes on until the next call for action. If not he gets a message that actually leads him to click on the other option. Wow! Is this interactivity? In the 2009ties?
Is product blending with the plot concept, just a movie where somewhere users hold the product and they kiss? Really?
I mean customers really are asked to pay hundreds of thousands of euros to have this? And, actually these get a prize also? I am really starting to wonder for the perception of reality of all involved: adv company – client – customer/viewer. Is this something new and radical? I am not to say that I produce the most innovative things (yet with teams of journalists and producers we had some great ideas that seemed expensive) but are we living totally in the Ephemeral era? Where things we would found boring otherwise and soft, are wrapped in expensive productions and suddenly they get value? Hey! What’s wrong with this picture?
Photo by diego medrano .
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